Why
Business Intelligence? |
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“We are drowning in data but starving for information.” |
 Data is being created at an exponential rate
The
number of people who manage, report and interpret this data has remained
constant or decreased
New
legislation has imposed new demands on the enterprise to be accountable for the
accuracy
of information |
The competitive market advantage
belongs to the company that can quickly collect data, integrate it, and
communicate it in an interactive, multi-dimensional visual display that is so
intuitively intelligible that employees can take action faster than their
competitors.
Most managers are still drawing data from multiple sources, importing it into
Excel for number crunching and then outputting it to PowerPoint for
distribution. With mediaBI, you no longer will need to comb through pages of
tabular numbers to try and understand what is going on with your business.
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Accountability:
Post Enron, SOX, Bill 48 (Canada), data accuracy in an environment of
spreadsheet anarchy.
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Timeliness:
Limits of operating systems and cost effective use of staff. Business changes
happen faster than they are reported. See effects in real time, adjust
accordingly
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Intelligence:
Temporal, trends, radar on anomalies,
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Flexibility:
Localization - top down reporting is death to local productivity - not with BI
Customization - What reports do you want? |
Non
Intrusive Reporting: Does not replace billing traffic etc. |
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| What MediaBI Does |
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| With mediaBI,
you now have a visual means easily identifying trends, opportunities,
and problems. Business users no longer need to request reports
or analysis from resourced-constrained IT or MIS departments. |
Features : |
Reporting,
Performance Management |
 Intuitive,
visual web-based digital dashboards and scorecards.
Customized
and Pre-configured Reports
Powerful
“Push or Pull” Reporting
Central
views of performance while allowing local operations to keep their preferred
systems -
even if it is spreadsheet anarchy |
Query
and Analysis |
Media
specific analytical options
Standardized
Key Performance Indicators (KPIs) tailored to the media industry
|
Data
integration |
Enable
critical data to flow freely between business applications, content production
systems,
publication support processes, traffic systems, advertising systems, sales and
distribution modules,
and other functions specific to the media industry.
Use
proprietary, industry-specific translation layers that pull data out of
multiple data storage systems
rather than needing to create one data warehouse.
Extract
Syndicated market research data or proprietary data from CRM systems.
Once
configured, refresh of the data is automatic including metric calculations,
historical snapshots
and desired data rollups.
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SB3
Toolsets
|
We
will give you the training to develop your own reports
Microsoft
Sharepoint enabled
|
Privacy
& Security
|
Data
is accessed by your rules in your control
Data
is warehoused on your machines only
|
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| Our Approach: |
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We don’t try to force a solution
on you. Tell us, “where is your greatest pain?” and
we will make an offer to help. We might even recommend someone
else! Our passion and focus is media, and our mantra is
100% Customer Satisfaction and Employee Satisfaction.
Media BI already comes with reports and dashboards for
media companies, agencies and advertisers. We can implement
them in a matter of weeks to show immediate results. But
we also know there will be specific needs of your organization
so we also provide services that allow you to customize
and get whatever you need.
We price solutions according to the scale and scope that
best suits your organization. As we learn more and build
more reports, you get them with no additional charge.
SB3’s unique approach and cutting edge technology
also minimizes operational issues that so frequently
inhibit
BI projects
from being done cost efficiently and in a timely manner |
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| Typical Implementation Schedule |
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The
Old Way: Organizations that have experience
in data warehouse projects might agree that typically these
projects typically involve designing and developing a data
warehouse for your organization, then acquiring and implementing
complex and expensive software with large hardware and infrastructure
costs. The roadmap is often expensive, time consuming and
unsatisfactory. It usually takes $2 million and two years
to see initial results.
Why wait 2 years and spend $2 Million when you can see
results in weeks at a fraction of the cost?
Our
overarching goal is to reduce your Total Cost of Ownership
(TCO).
The SB3 Way: Give us the reports that
cause you
the most
pain to
deliver
and in
6-9 weeks, with your cooperation, we will show you results
that include automatic, painless generation of the same reports. |
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| MediaBI
Benefits |
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- Consolidates reporting
from
multiple
organizational
silos.
- Accelerates
decision
making with
web-based
applications
leading
to
increased
responsiveness
and
agility
by
becoming
more
alert
to
changing
customer
or
market
patterns.
- Empowers
managers to
take
action
rather
than
reporting
via
static
presentations.
- Improves understanding
of data
over
time – providing
the ability
to identify,
analyze,
measure,
model
and predict
changes.
- Helps
to
identify
bottlenecks,
measure
performance
against
industry
or
business
specific
metrics,
and
pinpoint
problems
and opportunities.
SB3
Technology
Advantage
- Based
on the
most
popular
technology
platform – Microsoft.
- Integrated
Data
Mining
- Distributed
Data
Warehouse
Architecture
- Industry
Specific
Data
Warehouse
Model
- Data
Quality
and Data
Management
Tools
- Direct
integration
to operational
systems
- Data
cleansing
- Data
conversion
based
on predefined
rules
before
transferring
to data
warehouse
- SB3
provides
central
views
of performance
while
enabling
local
operations
to keep
their
own preferred
systems.
- Provides
a single
point
of control
for master
data – the
contextual
data
that
defines
subjects
such
as customers,
advertisers,
and brands – to
enable
business
users
to manage
this
data
for improved
accuracy
and consistency
in business
performance
reporting.
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